As the very
successful Apple II and II+ continued to dominate the home
computer market, Apple management began to look towards the lucrative
business and corporate markets. In early 1979 the senior management proposed
two projects to build two new computers one of which was to gain a
foothold in the business computer market and secure the future of the
company.
The first project was codenamed 'Annie', and was originally to be a game machine priced under $500
dollars to compete in the low end market with the Atari and Commodore
brand computers. Jef Raskin was picked to head the team to bring it to
market. But Raskin proposed a different idea, one that he had
been thinking of for many years, a portable general purpose, low
cost computer that was easy to use for everyone. This project would
eventually evolve into the Macintosh.
The second project was codenamed
'Lisa', and was to be a multi-processor high-end business computer.
Ken
Rothmuller was chosen to head the Lisa team.
Within a couple of months
the computer would evolve
from the original multi-processor machine into one designed
around the powerful new 32 bit microprocessor from Motorola, the
MC68000. It would have an enormous amount of RAM (1 MB) expandable to 2
MB. But the features that will set it apart from all other computers of
that period would not be added until Steve Jobs takes his walk in the
PARC in November of that year.
September of 1979
Jobs fired Rothmuller
and replaced him with John Couch. It was John Couch who with the urging
from Raskin, convinced Jobs and the Lisa design team to visit the
Palo Alto Research Center (PARC) to see a demonstration of the Xerox
Star running a GUI. An historical event occurred on that day,
although Steve Jobs was not an engineer or a true technician, he
was a visionary and what he saw on his two visits was the future. Xerox seemed
perfectly happy keeping the breakthrough technology at the PARC right
where it was, as a research endeavor. But now Apple knew about it, and
was perfectly capable of and definitely willing to bring it to market.
Jobs knew this was what he wanted for the Lisa project.
The Lisa
with its powerful new processor and abundant RAM
would now feature a
new kind of operating system making use of a pointing device called a 'mouse'.
The operating system would be based on the GUI concept and a bit
mapped screen. Apple programmers didn't actually steal the Xerox Star
Operating System as some people believe. What they got from the PARC
was an idea or a concept. Most of the work bringing the GUI to
the Lisa was done by Apple's resident programming genius Bill
Atkinson. It was Atkinson, who was originally assigned to the
Lisa project as a programmer. He came up with the overlapping
windows on the screen that could be grabbed and dragged anywhere and
sized by just pulling on the corner. This feature was not available on
the Xerox GUI, the windows could only be tiled on the screen and
their size depended on how many were open..
The Lisa was projected to
be released at the beginning of 1981, but due to many delays it missed
that date by two years (1983). Had it been released on time, would it
have set the standard instead of the IBM PC which was released in August
of 1981? Apple certainly was positioned to dominate the computer market
at that time. So what happened?
I believe Lisa's delay in being
released allowed IBM to gain the high ground
and set the standard for all other computer manufacturers, the business market place
became a hostile environment for any computer manufacturer trying to
introduce any standard of architecture other than the ISA
introduced by IBM in August of 1981.
Lisa's high
price tag was another hindrance to its acceptance in the office, $9,995
dollars was a lot of money for a computer, even a revolutionary one.
Although in Apple's defense, the price tag for the Lisa
could have been justified, in 1983 RAM was expensive, having 128K
of RAM
was considered a luxury. The 1 MB of RAM in the Lisa in
1983 would have cost several thousand dollars alone, and its powerful 32
bit processor would have made it the most powerful computer you could
buy short of purchasing a minicomputer costing many times what the Lisa
cost. In today's computer environment the Lisa would have been
considered a workstation which generally cost 4 to 5 times more than an
average desktop computer. In Lisa's time the marketplace just was
not ready for a workstation, that market would not develop for another 5
or 6 years, companies like Hewlett Packard and Sun
Microsystems will make a lot of money building powerful engineering
workstations for offices
There were actually
three versions of the Lisa built in its short life span.
The first Lisa
was introduced in January of 1983. For your $9,995 dollars you got a
keyboard that included a numeric keypad, a mouse, and the main CPU box
housing a 12" hi-resolution monochrome monitor and two in-house
developed 5 1/4 inch 'Twiggy' drives. The 'Twiggy' drives
(nicknamed after the famous fashion model of the 1960's for their thin
size) were notoriously troublesome. The Lisa did not have an
internal hard drive but had an external parallel port in the rear which
a was plugged into. The Lisa could not boot from this
drive. The 'Twiggy' Lisa's are very rare. I would guess
most of the original Lisa's were upgraded to the Lisa 2.
The Lisa 2 in this exhibit has a manufacturing date on its CPU
board of 1982. Is it an original Lisa that has been upgraded?
The
second Lisa was introduced in January of 1984, it went mostly
unnoticed due to all the fanfare of it's younger sibling, the Macintosh.
When the Lisa didn't sell as well as Apple management felt
it should have, it was pulled and 'reengineered' to fix the problems.
The Lisa 2 is actually all the left over Lisa 1's with the
bezel changed to accommodate a single new 3 1/2 inch floppy drive. Apple
dumped the Twiggy drives in favor of the more reliable Sony
400KB 3 1/2 inch floppy drives, the same drive being used in the Macintosh.
It was bundled with the Profile 5 MB or 10 MB hard drive
originally developed for the Apple III which plugged into the parallel port
in the rear of the computer. This Lisa was marketed as the Lisa
2/5 or Lisa 2/10. And the base price was cut to $3495
The third and final release of the Lisa came in the beginning of
1985 as the Apple
Computer Company finally deciding that the Macintosh was to
be the future of the company, tried to turn the Lisa into a Mac!
They took the remaining Lisa's and renamed then the Mac XL.
A 10 MB 'Widget" hard drive was installed in the empty bay
above the Sony floppy drive and connected internally to the
parallel port, this in turn removed the parallel port from the rear of
the case. They developed an emulator program called Macworks to
make the Lisa/Mac XL act like a big Macintosh and run most
of the software available for the Mac. They made changes
internally to the I/O board and made the computer capable of seeing up
to 4 MB of RAM. Changes were made also to the video section to
make the screen emulate the smaller Macintosh screen pixel ratio.
Because of this you could no longer run the original Lisa operating
system 7/7 on the Mac XLs.
Finally on April 25, 1985, less than 2 1/2 years after its introduction
and with an installed base of only 60,000 machines, Apple
pulled the plug on the Lisa. All the remaining unsold units were
sold to Sun Remarketing who continued to sell them and develop hardware add-ons for them.
The Lisa 2
in this exhibit is one of two I have in the museum. This one is a
Lisa 2 without the Profile hard drive and was bought on Ebay complete
with start up disks and owners manuals. It was added to the museum on
May 5, 2001 The other is a Lisa 2/Mac XL with a built in 10 MB Widget
hard drive. I purchased it from a local thrift shop, it was added to the
museum on April 13, 2001.